Tuesday, June 12, 2007

New book on Tweens (children 8-12 years of age)

Here's the latest release from Dynamic Dads: You can order it from www.dynamicdads.com or from www.amazon.com.
I've been doing quite a bit of media in support of this new work, especially as we head towards Father's Day. Today's tweens (children 8-12) face many challenges that yesterday's teens faced. Marketing is pushing purchasing decisions down to younger and younger ages. In addition, technology breakthroughs allow tweens instant communication. These trends bring both positive and negative outcomes.